With his passion for digitalization, behavioural and strategic marketing, Ali Kazem started his first business at the age of 17 which became the largest student accommodation portal in Denmark, before selling the company and joining Hilti to lead their digital marketing activities in Denmark. At the age of 23, Ali is currently responsible for developing industry-leading digital strategies for Hilti’s social platforms in Northern Europe, using an entrepreneurial mindset and a continuous drive to push boundaries and challenge the status quo.