Alvin has over 10 years of experience working in social media marketing. Strategically growing brand awareness and engagement amongst social communities, as well as training in-house teams to become more effective in social selling and personal branding. Alvin currently leads the Social Media at Thredd, an international FinTech that specialises in payments. He has also previously worked across various B2C and B2B brands such as Liverpool Victoria and P&O Cruises.