Alvin Hussey is Insights & Business Development Director at The Hook Group and utilises a wealth of experience in branded content for social to drive the business forward.

Alvin has worked in youth media for nearly a decade and joined The Hook at launch in 2014 as Brand Partnerships Director, connecting brands and media agencies with the social entertainment and comedy publisher to craft innovative branded content for clients.

He was integral to the development of The Hook Labs, the groups award winning creative social media agency and content studio which leverages The Hook’s expertise in original content production and storytelling to help partners achieve success on social.

He has negotiated creative marketing solutions for the likes of Apple Music, giffgaff, Namco Bandai, Hyundai, Old Spice, Samsung, Hostelworld, Studiocanal, Formula E and Lionsgate (for whom The Hook won 7 awards including the Global Digiday Publishing Award 2018 for Best Branded Content Program – B2C). He has also been pivotal in major entertainment launches on The Hook including Blair Witch, Spider-Man: Homecoming, Tekken 7, Sausage Party, Jigsaw, 22 Jump Street.

Alvin is also a seasoned keynote speaker across Europe.