Senior Marketing Leader with +26 years of Global marketing and digital experience in B2C and B2B in tech, semi, transportation, electronics, aero defense and finance.

Currently responsible for the Global Marketing strategy and implementation for NI across all regions, all customer segments and all solutions.

Among her achievements: launched NI brand to demand campaign, launched the Next Generation, launched Marketing Dell University, lead digital innovation for Dell B2B demand efforts, evolved field/sales/demand organization at BCP

Ana earned an MBA from Kellogg School of Business, a Master in Finance and a BS in Industrial Engineering from Pontificia Universidad Catolica (Peru).

Ana is a speaker at Marketing conferences, focused on B2B Marketing, Digital Innovation, Demand generation and customer journey