Andrew is amongst the leading practitioners in branded content and has thirty years of experience working in marketing communications. He is Global Chairman of the BCMA (Branded Content Marketing Association) the leading global body for branded content and influencer marketing practitioners, promoting best practice, sharing knowledge and growing the industry. He has been instrumental in developing the Global Content Monitoring Tool in partnership with global research company, Ipsos, that has been widely used by the industry. Andrew is Honorary Professor at the School of Arts and Digital Industries, University of East London – the first Professor of Branded Content and has taught at the Met Film School. He also lectures in Branded Content Marketing and regularly speaks at major international conferences. He is Co-Author of the academic study, Defining Branded Content for The Digital Age and author of several other publications, including Fifteen Years, A Branded Content Story, and Twenty Years, Another Branded Content Story, bringing together 55 leading industry experts.