Angela Baker is a seasoned professional with over 15 years of experience in customer experience roles, specialising in the technology sector. With a strong foundation in customer success, she rapidly progressed through Alida’s ranks, spending seven years at the company’s Toronto headquarters before relocating to London to lead the UK sales division as Regional VP.
Angela possesses a wealth of knowledge in customer experience (CX), driving exceptional results for some of Alida’s largest customer verticals, including retail, media and entertainment, automotive, technology, and financial services. Her impressive track record includes cultivating and nurturing relationships with renowned brands like Nestlé, Volvo, Vistaprint, and Capital One.

With her strategic leadership and comprehensive understanding of the customer experience landscape, Angela successfully spearheads the UK team, driving innovation and consistently delivering value to clients.