Anthony Locke is the Global Director of Distribution and eCommerce at Schneider Electric, where he leads the strategy and transformation agenda across Electrical Distribution, eCommerce pure players, and global marketplaces. He is responsible for shaping and deploying programs that accelerate digital growth, strengthen category leadership, and enhance specialization within the channel ecosystem. Working closely with distribution partners and cross-functional teams, Anthony focuses on elevating digital capabilities and delivering best-in-class customer experiences that anticipate competitive shifts and evolving market dynamics.
With more than 25 years of experience in commercial and digital transformation, Anthony is a results-driven leader known for turning strategic ambition into executable programs that deliver measurable impact. His career spans large-scale commercial transformation, digital platform deployment, supply chain optimization, and performance management capability building.
In recent years, he has led multiple global eCommerce account management initiatives and developed growth strategies for pure players and marketplaces, expanding reach while optimizing channel performance. He has spearheaded the development of commercial playbooks, introduced POS performance management frameworks, and driven operational excellence programs designed to unlock sustainable sell-out growth.
His work sits at the intersection of distribution, digital acceleration, and commercial strategy — helping partners and organizations translate digital ambition into scalable, profitable execution.