I am a Senior Ecommerce and Digital Marketing Leader with over 15 years of experience working with B2C and B2B brands across retail, tech, travel, hospitality and beauty. I have successfully created and implemented strategies to deliver commercial success and build sustainable organic growth through content creation & optimisation. Working with digital agencies and in-house teams, I drive profitable bookings via the website by delivering customer journey improvements through conversion rate optimisation techniques and using data & analytics.

I have also been responsible for creating & delivering the digital transformation roadmap across the business working with cross-functional teams. I am a public speaker and am passionate about growing, coaching and mentoring teams.