Ashik is an award winning strategist who has formulated brand, business, and marketing strategies for Fortune 500 companies and government bodies. As an effectiveness expert, Ashik has advised top brands such as Coca-Cola, Johnson & Johnson, and Lego on optimising their strategies. He also works closely with major advertising mediums such as TikTok, Spotify, and Google to research and identify best practices that enable marketers to succeed. He currently leads the Advisory wing for APAC and focuses on key accounts globally at WARC.