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Passionate Senior Digital Executive, Business Transformation Expert and country board member, with broad retail and FMCG business insights embarking on 26 years of progressive international work experience with IKEA and Procter & Gamble, as Digital Executive.

An Egyptian, Swedish, father of two and married to a lovely Egyptian wife having had the pleasure of living in several countries like Kenya, Lebanon, Poland and Sweden.

I developed digital strategies and led large, dispersed organizations (1000+ staff) across multiple continents. Headed multi-functional Digital and business teams to drive large scale transformations leveraging internal and outsourced companies. I also led a number of startups and new business establishments in P&G and IKEA.

• Large Scale Business Transformation – leading arguably the biggest retail business transformation in 2012-18
• Business Leadership and Startup management – leading business startups in Africa, Lebanon and service centers in Europe
• Digital Strategy – Initiated and implemented IT and Digital strategies at regional and global levels.
• IT Service Management – Portfolio, resource management, program and project master planning.
• Business Client Management – Member in multiple business boards, working directly with a number of Vice Presidents and General Managers.
• Managing in international environments – Lived and worked in Egypt, Kenya, Lebanon, Poland, and Sweden and managed teams and stakeholders across the globe.
• Financial Management – P&L accountability and multiple budgets of up to $70 million.
• Outsourcing – Oversaw multiple projects leveraging outsourced business and IT services with Accenture, HP, IBM, Jones Lang Lasalle.
• Mergers & Acquisitions –Implementing IT projects crucial in integrating Gillette and Wella P&G Acquisitions.