Begüm Kahraman is a Customer Advocacy Manager and Account Manager at Wings4U, based in İstanbul, Turkey. She brings 15 years of experience in journalism and marketing, including over 7 years specializing in customer advocacy.
She works with global B2B organizations to turn customer relationships into measurable business impact, converting advocacy into pipeline influence, deal acceleration, and revenue growth. Her focus is on building and scaling customer advocacy programs that align Sales, Marketing, and Customer Success, ensuring the right proof, references, and stories are activated at the moments that matter most in the buyer journey.
Begüm has led global advocacy initiatives across more than 110 countries and five regions, making customer evidence accessible, credible, and ready for sales use. She has delivered over 200 customer stories, 50 videos, and localized content in more than 15 languages, all aligned to go-to-market priorities.
Her expertise includes designing sales-enabled advocacy programs, activating customer references strategically across regions and industries, and aligning cross-functional teams around high-impact customer narratives. She is passionate about advocacy that moves revenue forward, respecting customer time while transforming authentic relationships into scalable growth engines for global organizations.