Bethan Riddell is Director of Investor Marketing at S&P Global Ratings, where she leads the marketing strategy for the investor audience, fostering impactful engagement with key players in the financial markets.
Previously, Bethan served as Head of Marketing at Nest Commerce, a performance marketing agency, where she was responsible for attracting new ecommerce clients and driving business growth. Earlier in her career, she honed her expertise in SaaS marketing, culminating in her role as Head of Marketing, EMEA at Nasdaq. At Nasdaq, she led the marketing strategy for the institutional intelligence offering across Europe, the Middle East, and Africa, delivering strategic campaigns that elevated brand visibility and drove client acquisition.
Bethan holds a BSc (Hons) in Management from the University of Warwick (Warwick Business School). She has also earned the Investment Management Certificate from the CFA Institute and the Marketing AI Certificate from Cornell University.
Outside of work, Bethan enjoys mentoring young professionals, indulging in all things West End, and keeping fit.