Bruce spent over twenty-five years as a copywriter and creative director at Fallon

He led brands like BMW, PBS, United Airlines, and Cadillac, while helping to build one of the world’s most award-winning creative departments

In between his two tenures as ECD at Fallon, he helped create a boutique creative and strategic agency called BREW

He joined the iconic Faribault Woolen Mill as a partner and CCO/CMO as it was reborn into a modern heritage brand

In 2016 he was invited by his former client, BMW of North America to create a fifteenth-anniversary homage to BMW Films called ‘The Escape’

After almost a year of acting as a consulting creative director with advertising agencies and directly with brands, he joined Best Buy as their Executive Creative Director, where he’s helped this great, resurgent brand create a new voice, identity and advertising campaign