Caitlin is a marketer who comfortably bridges the gap between the creative and the analytical. She has spent the last 5 years working with early stage companies to develop marketing strategies, build analytical systems, and use marketing tools to create a clear picture of the customer. She’s worked with clients in everything from arts education to beauty to VR gaming.
Now a Growth Sensei with DOJO AI, she focuses on how marketing data can power teams to better understand and speak to their customers, not just for reporting. Her work sits at the intersection of customer insight, experimentation, and execution—turning fragmented data into clear decisions to build, test, and scale successful campaigns.