Cara has been leading global innovation & insights at Talkwalker for over 5 years creating value for current, and prospective clients, to help them optimize the impact of their digital strategies, and has successfully led the implementation of our largest clients. Additionally, she has over 15 years of experience consulting brands to solve business challenges and grow their business. She specializes in PR measurement, market research, consumer insights, and analytics, assisting brands to understand their paid, earned, and owned media, and how that can impact their reputation and brand strategy. Prior to Talkwalker, she worked in PR and marketing analytics advising the world’s leading organizations including PwC, Groupon, Johnson & Johnson, S.C. Johnson, PepsiCo, Kimberly-Clark, McDonald’s, USPS and Alcatel-Lucent.