The stories we see on screens, stages, and pages can make the world a little more empathetic — this fuels me every day.

At Amazon, I’m currently growing a team of 20+ storytellers who create social-first activations at the intersection of culture and what’s streaming on Prime Video. Done well, this sparks conversation and title viewership.

Over the years, I’ve led dozens of $xxMM integrated campaigns for Amazon Original titles that generated significant earned media, plus record acquisition & engagement numbers (locally & globally).

Part of the Creative Mentor Network, I’m passionate about Diversity, Inclusion & Equity – I’m a proud member of the LGBTQ+ community, with Lebanese/Italian roots. I’ve studied, worked, and lived internationally (UAE, USA, UK, IT, ES).

My professional mantra:

“When you get, give. When you learn, teach.”

– Dr. Maya Angelou