Caroline Harrison is the Head of Digital Marketing at HSBC, one of the largest banking and financial services organisations in the world. Caroline is responsible for managing the performance marketing channels across all UK brands and manages CRM Marketing campaigns and the website for the UK Retail Bank. With over 20 years’ digital marketing experience, her role is to grow digital sales, foster effective collaboration and deliver innovative and data led marketing for the bank. Caroline is passionate about digital marketing and growing award-winning teams.