Casper is VP of Commercial at Accutics, where he tackles the hardest part of modern marketing: Transforming messy data into Commercial truth. A thought leader on measurement, data confidence, and proving impact, Casper helps enterprise teams stop guessing and start proving what works. Casper’s voice has been featured with global brands and marketers, helping teams move from arguing numbers to proving value.
He’s also the host of Dad’s Talk Data – a show blending practical insight with real-world marketing challenges.