Catherine Wignall is a leader in driving Digital Marketing Transformation from people and product to infrastructure, process and procurement. She is responsible for all things Digital; Social, Paid Media, Content, Web, Digital Selling and Analytics at Microsoft UK. Before Microsoft she designed and led the Global Media Team at Sage PLC as part of their Digital Transformation.  Catherine began her career agency-side as a TV buyer at Mindshare eventually working her way up agency ranks within the top 5 agencies in London completing her agency career in 2015 running the Samsung account across EMEA at Starcom MediaVest.