Charlotte (Char) Warburton is Senior Marketing Manager for AI & Innovation at Wiley, where she is responsible for shaping and activating marketing strategies across AI‑related products, partnerships, and thought leadership, supporting new business growth from AI licensing and emerging models across research, life sciences, healthcare, publishing, and beyond.
Her experience sits at the intersection of AI strategy, responsible innovation, and B2B marketing. She creates, reviews, and shapes positioning, content, and campaigns for AI‑enabled solutions, and collaborates with external AI partners and technology companies to amplify joint announcements, partnerships, and thought leadership.
She has led and contributed to large‑scale research studies, executive‑level content, training and enablement programmes, and collaborative industry initiatives exploring how AI is being adopted in practice. Char regularly speaks and writes on AI, responsible use, and the realities of translating emerging technology into meaningful impact.