At JCDecaux, the UK’s leading digital media owner, Chris founded the JCDecaux UK Data Solutions team, who build credible, scientific methodologies to help brands drive omnichannel results. Chris works with cutting-edge research techniques to show how brands can optimise outcomes by priming media channels such as search, social and TV with digital and programmatic Out-of-Home.
Chris’ team works with leading partners, including the eye-tracking specialists Lumen to embed new metrics such as Attention, with System1 to understand creative effectiveness and with neuroscience specialists to measure the science behind consumer behaviour. Chris is a member of the Media Research Group Committee, championing the best insight work across the media industry.
Join me at the Omnichannel Marketing, CX and Loyalty stage on Thursday 7th May at 10.30am and visit the JCDecaux team at Stand 144.