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Chris started his career in Sensory and Consumer testing, helping the world’s best brands to identify the best possible formulations for their products. Prior to NIQ BASES, Chris was part of the innovation leadership at Ipsos, working with clients on launching multi-million $ brands and leading innovation across the US and EMEA.
In 2020, Chris joined BASES and worked with start-ups and academics to identify the next evolution for product development. In 2021 BASES Creative Product AI was launched, changing how clients evaluate their product formulations.
Chris lives with his wife and two children in Oxford and continues to lead the development of AI product solutions, along with growth strategy for the overall NIQ BASES business.