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With a passion for culture, brand, media and communications, Chris is driven by a desire to understand consumer behaviour and excited about the new opportunities technology and data continue to bring to marketing.

Over the last 20 years Chris has worked on some incredible brands, amongst others HSBC, first direct and Jaguar Land Rover. During this time, he’s built a strong reputation as a commercially focused, creative, and forward-thinking marketeer.

In his current role, as Global Head of B2B Marketing Strategy for HSBC, Chris is responsible for the development and execution of customer segment strategies