From blue chip FMCGs like PepsiCo and Colgate to agencies and start ups like SMG and Biotiful, I have 14 years experience of living and breathing the evolution within retail marketing. Adept at delivering high profile projects and activations on some of the UK’s biggest brands, finding the sweet spot between commercial and brand and really driving engagement with shoppers. The variety, scale and integration that is possible keeps me constantly on my toes, along with the pace of change within our industry.