Christina Storey is the Senior Social Commerce Manager at HarperCollins UK, overseeing corporate Instagram, Facebook, and TikTok accounts. A specialist in BookTok and TikTok Shop, she was instrumental in making HarperCollins the first publisher on TikTok Shop, she played a pivotal role in establishing HarperCollins as the first publisher on TikTok Shop, managing logistics, content creation, affiliate partnerships and overall operations.
Christina Storey is the Senior Social Commerce Manager at HarperCollins UK, where she oversees the company’s corporate Instagram, Facebook, and TikTok accounts. A specialist in BookTok and TikTok Shop, she played a pivotal role in establishing HarperCollins as the first publisher on TikTok Shop, managing logistics, content creation, affiliate partnerships and overall operations. Christina is a recipient of the 2023 LBF Trailblazers award and the founder of the Publishing Hopefuls Facebook Group, a vibrant community of over 6,000 aspiring and established publishing professionals.