I lead the global SEO team at EF Education First where I am responsible of driving the organic visibility of strategic keywords in 30 languages across more than 60 websites. I work with a team of international SEO managers optimizing content focused on language learning, student exchange, studying abroad and online education.

My motto is “learning by doing” which is exactly how I’ve acquired my knowledge and experience in digital marketing over the past 7 years. I am passionate about working with technology and people and love taking a hands-on approach in my day-to-day responsibilities.

Born and raised in Sweden, I hold a Master’s degree in Technology Management from Lund University. After my studies, I spent a year in Guatemala. Not only did I fall in love with the language and the culture but also with my Spanish teacher who would later become my wife. Lately, 150% of my free time is dedicated to raising our baby boy who was born in London in 2021.