Colin Day is Managing Director EMEA & APAC, Chief Marketing Officer and Vice President of Business Development at Oktopost, the leading B2B social media management platform. With over 35 years of experience across MarTech and FinTech, Colin brings a rare blend of commercial leadership and marketing strategy to the evolving digital landscape.
As CMO, Colin leads Oktopost’s global marketing vision, driving brand, demand generation and social-first transformation strategies that connect marketing directly to pipeline and revenue. He is a strong advocate for measurable marketing, aligning marketing, sales and customer success around shared growth objectives.
Across his career, Colin has helped scale businesses internationally, build high-performing go-to-market teams and develop strategic partnerships that unlock new revenue streams. Prior to Oktopost, he founded Magnetic North Associates, advising C-suite leaders on growth strategy and strategic transactions. He also spent 18 years at FIS in senior roles spanning business development, product and marketing.
A recognised thought leader in B2B marketing transformation, Colin co-authored The Social B2B Organization, a practical framework for turning social media into a revenue engine. He is particularly passionate about how CMOs can move beyond brand awareness to demonstrable business impact in a digital-first world.
At DMWF, Colin will share insights on how modern marketing leaders can build influence at scale, drive measurable ROI from social, and future-proof their go-to-market strategy in an increasingly competitive B2B environment.