Colin Day is a seasoned MarTech and FinTech leader with over 35 years of experience driving growth through strategic innovation. As Managing Director for EMEA and Vice President of Business Development at Oktopost, Colin leads the company’s regional expansion, spearheads strategic partnerships, and shapes the go-to-market strategy across Europe and Asia-Pacific.
Prior to joining Oktopost, Colin founded Magnetic North Associates, advising C-suite executives on growth and transformation. He also spent 18 years at FIS, where he held leadership roles spanning product, marketing, and global business development.
At the heart of Colin’s work is a belief that B2B organisations must embrace a social-first mindset to remain competitive in a digital-first world. He is the co-author of The Social B2B Organization, a blueprint for aligning marketing, sales, and customer success through authentic engagement