Spanning the realms of marketing, analytics, sustainability and cybersecurity, Craig has spent the past decade working in consultative commercial roles for some of the fastest growing SaaS startups in Europe, to deliver new technologies and corporate innovation inside client and partner organisations alike.

Now responsible for Go-to-market strategy at Adverity, Craig is leveraging his experience driving early-stage growth to deliver new solutions for industry-specific data and analytics challenges and is currently focussing on the eCommerce segment.

Outside of work Craig is a passionate home cook, an avid Francophile and keen scuba diver.