Part of the founding Charlotte Tilbury Beauty team, Danielle started her career as a makeup artist working with Team Tilbury backstage and directly with Charlotte to create her eponymous brand. After traveling the world with Tilbury and working with corporate beauty giants, celebrities, and brands including Estee Lauder and Tom Ford, Danielle went on to explore the other side of the industry, working with brands such as ila Spa, Naturissimo and Content Beauty that focussed on natural ingredients, earth-friendly formulas, and purpose-led products that aligned with her values and beliefs.


Passionate about skincare as a way to incorporate daily self-care and with over 10 years of experience in the beauty and wellness industries, she understood how confusing, saturated, and negative they can be and felt it was time for a shakeup. She went on a mission to make innovative products that focus on how they make you feel, all the while being as planet-friendly, people-friendly and skin-friendly as possible. She believes beauty can do better and sustainability shouldn’t be an afterthought. If she can create a brand that does better on her own, from her living room, in Covid, then there’s no excuse for the big corporate brands to ignore it any longer. My Skin Feels is here to make a difference, one face wash at a time.