Over the past 6 years, the very enthusiastic Danni has been majorly focussed on social media management and influencer marketing – with a particular focus on sustainable brands across the fashion industry.
Starting as the co-editor in 2016 of Jiminy Magazine (an online magazine that connects conscious consumers with the movers & shakers of sustainable fashion & lifestyle), Danni worked both sides of the influencer landscape, promoting not only her own magazine, but also shouting about the other sustainable business models she worked with too. Some of these include; COSSAC Fashion, The Under Label, KowTow, Just Trade, Remake, Ricepaper, Green Stitch Fabrics, Lilybee wrap, Acala & Elephbo.
Since joining BAM (Bamboo Clothing) permanently in 2020, Danni has explored working with micro-influencers to build community within the brands social channels. Danni is a big believer in building real relationships with those that she works with and has become some-what of an expert in selecting the ‘right’ influencers for BAM. That being, the people who are encouraging positive change, who aren’t running in the rat race of fast fashion, and live outdoor active lifestyles.
Top tip from Danni: Live life without limits in order to achieve your goals and thrive!