David has 11 years’ experience in SEO / Organic Search. 8 years ago, he joined Trainline as part of their growing SEO team to specialise in Technical SEO. In early 2022, David achieved a career milestone and was promoted to Head of SEO, and in early 2025 re-branded the team to Organic Search. David is responsible for setting the Trainline Group’s Organic Search strategy at a global level and leads the Organic Search team along with a dedicated engineering squad based out of offices across Europe. He is a keen speaker and likes to give back to the Search community – as a result he has spoken at events including brightonSEO, LondonSEO, Search London and Digital Travel Summit. Outside of work David loves working out in the gym, meditating, and travelling the world.