David Brewerton is the Performance Marketing Campaign Lead at Tesco Mobile. David has spent 8+ years focussed on digital and social,  media and creative delivering multiple market firsts, pioneering approaches to personalisation and attribution. Most recently David is leading a performance marketing lifecycle team covering brand and DR acquisition through to in life and retention strategies. A marketing graduate in 2007 David has continued his professional education most recently completing a Mini MBA in Marketing with Mark Ritson.