David leads the Digital Revenue growth agenda for Coca-Cola European Partners across all their territories. He is responsible for how the organisation uses technology, new business models, new channels and data to drive profitable and incremental revenue growth and operational efficiency. He has a passion for driving business transformation through people, enabled by technology. He loves the challenge of making things happen within complex legacy environments. Prior to CCEP he spent many years developing and running online grocery and general merchandise businesses for some of Europe’s largest retailers