I’m the Senior SEO Analyst at Hostelworld, and I cover a remit that acts as product owner of our top of the funnel blog pages right through to our indexable commercial booking pages. While the label says analyst, I like to get my hands dirty and would consider myself a full stack SEO. That means I handle projects from ideation to implementation, even doing a bit of the dev work when needed!

My philosophy is that I believe when SEO strategies put UX first, they win.