Geraint Evans (or ‘G’) is an award-winning CMO and writer. After failing to become a rock star, actor or professional rugby player, he went on to hold leadership roles for brands such as Odeon Cinemas Group and is now a board advisor, speaker, and researcher on personal branding, consumer behaviour, digital and AI, writing for the likes of Forbes, Fast Company and Entrepreneur. G is also a published author – with Do One Thing in the personal development space and co-authoring Sustainable Marketing. You can find him on social media @DrGeraintEvans or on