With 14 years of experience in digital innovation, Ekaterina Golovanova has built and scaled new distribution channels, launching 20+ direct-to-consumer (D2C) websites and driving e-commerce growth for major brands. Her expertise spans omnichannel strategy, marketplace expansion and leading high-impact transformations – growing teams from 20 to 100 members and achieving market share gains. Ekaterina is passionate about the intersection of AI, content, and digital commerce, helping brands engage audiences and scale effectively in a rapidly evolving landscape. Her background includes different leadership roles at L’Oréal, PhD and MBA.