Elsa was recently appointed VP Marketing Excellence for Reckitt after various Marketing and Innovation roles on Dettol, where she delivered the brand’s Comms Strategy, Brand Distinctiveness Framework, and several award-winning campaigns such as ‘Spread the Love, not the Germs’. She brings extensive International Marketing experience from previous leadership roles at Danone, where she led Brands such as Evian and Activia, both in market and globally, and also led the Digital Transformation Strategy of Danone’s Dairy Division.