Emily Eldridge is Director of Commerce at Influencer, specialising in creator-led commerce, affiliate strategy and performance-driven content partnerships. With more than 14 years’ experience across fashion, beauty and technology, she has built and scaled creator ecosystems that connect brands with highly engaged audiences and deliver measurable commercial impact.
Prior to joining Influencer, Emily led the UK top creator team at TikTok Shop, overseeing relationships with the platform’s highest-performing affiliates, influencers, celebrities and publishers. Her work generated eight-figure annual GMV through creator growth, brand partnerships and strategic incentive programmes. She also designed and scaled TikTok Shop UK’s creator onboarding programme, growing the network to more than 2,500 active creators, and helped match leading talent with brands including The Hut Group, L’Oréal, SharkNinja and ASOS. Her team delivered high-impact shoppable livestreams with talent including Jamie Laing, Gemma Collins, Patricia Bright and Idris Elba.
Previously, Emily held senior digital and social roles at Flannels and COS, where she led global social strategy across 30+ markets, launched brand channels from the ground up, and delivered creator-led campaigns with leading fashion and beauty talent.