Emily started her career working in Financial Services. However, whilst blogging as a creative outlet she recognized the opportunity for influencers to collaborate with brands. In early 2016 Emily turned her passion into a career in Influencer Marketing and joined Takumi – one of the UK’s first Influencer platforms.
After leaving Takumi Emily worked with influencer & content marketplace TRIBE to help launch first their UK operation and then spearheaded their US Operation in New York, leading partnerships with the likes of P&G, Unilever, Nestle, Diageo and Comcast. Upon her return to the UK, she joined MediaCom as Head of Influencer Marketing, one of the fastest-growing specialist divisions within Creative Systems.
Her role is to lead the Influencer Marketing division for MediaCom Globally, working with clients such as Coca Cola, Mars, LVMH, Sky and many more. In just two years she has affected transformational change in building a world class Influencer product and team through her commitment to integrating Influencer Marketing with traditional media in order to robustly measure and prove effectiveness for clients.