Emma Woodward is a passionate curator of personalised customer journeys powered by data; experienced in transforming the power of data into meaningful insights and ROI outcomes for my clients.  

Her expertise lies in designing both customer acquisition and retention strategies and she’s been doing this for the past 15 years at Profusion CRM for some of the world’s leading brands; HSBC, M&S Bank, First Direct, Rolls Royce, Majestic, and the Kingfisher Group.  She works closely with our team of subject matter experts; Data Scientists, User Researchers and Business Analysts to develop exceptional customer experiences for Profusion CRM clients, that ultimately drive sales and revenue.