Esmeralda Cusati is Director of Creative Campaign Touchpoints at Novartis, where she leads the strategic development and delivery of creative campaigns across international markets. She shapes how customer experiences come to life through insight‑driven, scalable, and omnichannel‑ready frameworks and assets. Esmeralda integrates AI‑enabled creative workflows and emerging technologies to elevate ideation, production quality, and operational efficiency. She collaborates closely with global, regional, and local teams to embed customer‑centric thinking into campaign design and strengthen alignment between strategy and execution. She brings 15+ years of experience across global, regional, and local marketing roles.