After starting out my career agency side in consumer research & insights around 15yrs ago I was tempted brand side by my then client, William Grant & Sons not only enticed by the promise of free whisky but also by the opportunity to take greater ownership for the implementation of my strategies and ideas. 2yrs into that journey being part of the planning team didn’t take that far enough and I moved into a brand role as the Global Marketing Manager on The Balvenie before progressing into my current role as the Global Marketing Manager for Monkey Shoulder & Drambuie where I lead a team that delivers everything from the global brand strategy through the implementation and in market executions in bars, stores and through all comms channels all over the world.