TikTok Shop Manager for the L’Oreal UKI consumer products division incl. cosmetics, skincare and haircare brands such as L’Oreal Paris, Garnier and Maybelline. Dedicated to driving social commerce and affiliate marketing on TikTok through a paid and open plan creator commission model, by rethinking the beauty shopping experience through TikTok-native brand partnerships, TikTok livestreams and unique brand and shopper activations.