In his current role at loveholidays, Frederic leads the Design & Research team. His role involves navigating the complex interplay between product and brand identity, ensuring that both elements work seamlessly together to enhance the customer experience.

With experience working across various industries – including life sciences, financial services, and both omni-channel and digital-only retail – he has developed a keen interest in pragmatic innovation and outcome-based solutions for commercial and non-profit organisations.