Fredrik Thorsén, is the Global Head of Digital Marketing for Absolut Vodka & Malibu. Starting his first business at the young age of 15; Fredrik has continued to deliver work across industries and companies in both B2B and B2C for 24 years.

For the last 10 years Fredrik has held various roles for Absolut Vodka, being one of the masterminds behind some of the marketing industries most successful digital campaigns and solutions, receiving multiple awards and recognition.

Fredrik looks for innovation and solutions beyond the current hype. Combining Technology, Innovation and Creativity with scale; and partners to act as a true change maker.