With 20 years of experience of journalism in television, radio, print, and digital production across two continents and five countries, Gabriela Torres is now the Head of Social Media Central team at BBC World Service.
Ms Torres’ team provides strategic direction, support, mentoring and sense of belonging to 42 BBC Languages newsrooms that in total have a presence on 188 social accounts worldwide. “I’m proud to lead a highly competent team in analytics, knowledgeable about changing consumer behaviour on various social platforms, and able to use data in our decision making to spot new opportunities that help World Service Languages to reach new audiences.”
One key part of Ms Torres’s work is to increase engagement of female audiences on social platforms. As women are a main driver of traffic and promoters of a brand, she has developed and implemented systems and processes to ensure performances in relation in relation to how female traffic is monitored and analysed on regular basis.
In addition, her work as visiting fellow of Reuters Institute has been focusing on identifying the variables on news storytelling to reach more women readers.