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As a seasoned Influencer Marketing Data and Measurement Leader, Gayathri specializes in crafting global consumer and influencer insights for renowned brands like Dove, Vaseline, TRESemmé, Ponds, and more. With extensive expertise in data-driven influencer marketing, Gayathri’s passion lies in deciphering the narrative behind data. Combining a background in mechanical engineering and international business with a keen analytical mind, she is eager to explore and share insights on the evolving landscape of consumer behavior and marketing strategy.