Gayathri Nagarajan is an influencer marketing leader and independent consultant specialising in the creator economy. She advises brands, agencies, and platforms on how to build smarter, more effective influencer programmes, from strategy and creator partnerships through to understanding the commercial impact of creator activity.
Over the past 12+ years in the creator and influencer space, she has held roles across brands, platforms, and measurement companies. Notably, she led consumer insights for global influencer strategy at Unilever and partnered with leading brands to develop data-led creator strategies and measurement at Traackr, Tubular Labs and ThisThat, deepening her expertise across the full creator ecosystem.
Her work sits at the intersection of creators, strategy, and commercial outcomes. A recognised voice in the industry, she is passionate about how brands and creators can work together more intelligently, and how the industry can mature beyond short-term thinking into a more credible, accountable discipline.