I’m Georgia Roads, Global Marketing Director at Black Sheep Coffee, with over six years’ experience building brands in the hospitality space. I began my career in a fast-paced startup agency, where I developed a sharp, hands-on approach to brand building, client management, and creative problem-solving.

I then joined LEON as Social Media & Marketing Manager, helping shape a much-loved household brand across both digital and in-store channels. From there, I moved into freelance marketing, working with a range of standout brands including Paris Baguette, Quarter Spirits, and Black Sheep Coffee.

For the past two years, I’ve been full-time at Black Sheep Coffee as Head of Marketing. With a strong focus on partnerships and a 360-degree approach to brand growth, I’ve been proud to help drive the brand to the forefront of consumers’ minds & support them on what has been a crazy growth journey.