Georgie Farmer is the EMEA CX and Insights Lead for Dexcom based in London, UK. Prior to this, she worked at Reckitt Benckiser on their Intimate Wellness portfolio and in their demand planning team in global insights roles and at PepsiCo where she completed their Future Insights Leaders Program. She has a passion for the digitalisation of insights and for leveraging technology to deliver insights in a more agile and efficient manner.